The agency requested, following their campaign strategy, a series of sophisticated images for a prestigious international fashion firm product line. This product line emphasizes the use of high quality fabrics and natural leather for complements.
The main idea was to search inspiration in the historic Arctic explorers, with a visual reference in Captain Ernest Shackleton’s expedition to Antarctica aboard the Endurance.
To develop this idea we created very detailed sets and printed theatrical style backdrops with “Matte Painting” technology. These two aspects were key to provide the project with a differentiation character and a pictorial sense of unreality.
We managed to strengthen the seasonal product line image and obtained a clear differentiation with respect to its direct competitors that translated into increase of sales and improving target consumers fidelity.