About This Project

• PROJECT AND GOALS

To develop the Fall & Winter image campaign of well-known international fashion brand the agency requested a piece that would express in a very clear and attractive way attributes such as cold, snow, winter, glamour and beauty. Hence we thought of visually powerful image that would convey those attributes.

• CREATIVE PROCESS

Focused on the prerequisites given by the agency, we developed an image of powerful narrative based on explorers of frozen remote territories and we gave the project a carefully developed chromatic harmony. We also knew that the point of view would be a crucial aspect given that part of the image is underwater; our approach results powerful and strengthens the visual impact.

In order to make this happen we built sets and printed backdrops in “Mate Painting” to transmit a somehow theatrical style and add a degree of pictorial unreality

•  RESULTS

With this campaign we managed to significantly strengthen the brand image, gained important visibility in the media and specialized press and reinforced target consumers perception.