PIANO WOMAN (Caramelo – Fashion Collection)

About This Project

 

 

  • PROJECT AND GOALS

The agency requested a sophisticated image to differentiate one of their client’s specific product line from the rest of their portfolio. In this product line, the high quality of fabrics used and its outstanding design had to be highlighted.

 

  • CREATIVE PROCESS

The main line of work was to search inspiration in the aesthetics of classical cinema from the 1940’s.

Taking Marlene Dietrich as a example and updating the formal discourse we created clear references to German clubs and cabarets of the 1940’s and utilized that age’s make up, bodily expression, etc.

 

  • RESULTS

Our aesthetic change managed to strengthen the new product line by introducing a clear differentiation with the rest of product lines.
This differentiation helped addressing the specific consumer segment targeted by the client.

Custom Field

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Category
Fashion, Photography